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Customer Personality Analysis-EDA

Introduction

Customer Personality Analysis (CPA) is a detailed analysis of a company’s ideal customers. It helps a business to better understand its customers and makes it easier for them to modify products according to the specific needs, behaviors and concerns of different types of customers.

CPA helps a business to modify its product based on its target customers from different types of customer segments. For example, instead of spending money to market a new product to every customer in the company’s database, a company can analyze which customer segment is most likely to buy the product and then market the product only on that particular segment.

In this analysis, we will analyze the Marketing campaign survey dataset. The dataset contains responses of selected customers. You can find the raw data & official analysis here: https://www.kaggle.com/imakash3011/customer-personality-analysis. The analysis will be done as folllows:

  • Import necessary packages: we will need to import all neccaesary packages useful for the analyses.
  • Read the Dataset: we will read the data set to this jupyter notebook
  • Variable Definition: we will define all variables in the dataset
  • Processing and cleaning data: we will investigate the data and create a dataframe that will help us achieve the objective of this analysis. Also, we will clean the dataframe to make it fit for the analyses
  • Manipulate data: we will then manipulate the data to extract dataset or series to answer some specific questions that will help us achieve the analyses objectives.
  • Visualize data: For better understanding of the data, hence, we plot some figures to explain our results.
  • Summary: we summarize and conclude our results.
project_name = "customer-personality-analysis"
!pip install jovian --upgrade -q
import jovian
jovian.commit(project=project_name)
[jovian] Updating notebook "fasasiganiyat95/customer-personality-analysis" on https://jovian.ai [jovian] Committed successfully! https://jovian.ai/fasasiganiyat95/customer-personality-analysis