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pip install lifetimes
Collecting lifetimes
Downloading https://files.pythonhosted.org/packages/13/58/4b3f394c4c2c66294c402e836274f7537c41482676112a97fe982ad28082/Lifetimes-0.11.1-py2.py3-none-any.whl (581kB)
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Requirement already satisfied: numpy>=1.10.0 in /usr/local/lib/python3.7/site-packages (from lifetimes) (1.17.0)
Requirement already satisfied: pandas>=0.24.0 in /usr/local/lib/python3.7/site-packages (from lifetimes) (0.25.0)
Collecting dill>=0.2.6 (from lifetimes)
Downloading https://files.pythonhosted.org/packages/39/7a/70803635c850e351257029089d38748516a280864c97cbc73087afef6d51/dill-0.3.0.tar.gz (151kB)
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Requirement already satisfied: scipy>=1.0.0 in /usr/local/lib/python3.7/site-packages (from lifetimes) (1.3.0)
Collecting autograd>=1.2.0 (from lifetimes)
Downloading https://files.pythonhosted.org/packages/23/12/b58522dc2cbbd7ab939c7b8e5542c441c9a06a8eccb00b3ecac04a739896/autograd-1.3.tar.gz
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Collecting future>=0.15.2 (from autograd>=1.2.0->lifetimes)
Downloading https://files.pythonhosted.org/packages/90/52/e20466b85000a181e1e144fd8305caf2cf475e2f9674e797b222f8105f5f/future-0.17.1.tar.gz (829kB)
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Building wheels for collected packages: dill, autograd, future
Building wheel for dill (setup.py) ... done
Created wheel for dill: filename=dill-0.3.0-cp37-none-any.whl size=77512 sha256=f73a045c874152f7ef11b471b355038f54f3ef360a3e5513463d3d59c12390f6
Stored in directory: /Users/sanjay/Library/Caches/pip/wheels/c9/de/a4/a91eec4eea652104d8c81b633f32ead5eb57d1b294eab24167
Building wheel for autograd (setup.py) ... done
Created wheel for autograd: filename=autograd-1.3-cp37-none-any.whl size=47990 sha256=da0af26f64edb644a1ae6537028c74a68429a1ef107dd96decfe062b2dbdecc1
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Building wheel for future (setup.py) ... done
Created wheel for future: filename=future-0.17.1-cp37-none-any.whl size=488730 sha256=e78220c03128cb57f918e5cc7fbd50f976d60a79249844ea8790d335ee11cd8d
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Successfully built dill autograd future
Installing collected packages: dill, future, autograd, lifetimes
Successfully installed autograd-1.3 dill-0.3.0 future-0.17.1 lifetimes-0.11.1
Note: you may need to restart the kernel to use updated packages.
from lifetimes.datasets import load_cdnow_summary
data = load_cdnow_summary(index_col=[0])
print(data.head(20))
frequency recency T
ID
1 2 30.43 38.86
2 1 1.71 38.86
3 0 0.00 38.86
4 0 0.00 38.86
5 0 0.00 38.86
6 7 29.43 38.86
7 1 5.00 38.86
8 0 0.00 38.86
9 2 35.71 38.86
10 0 0.00 38.86
11 5 24.43 38.86
12 0 0.00 38.86
13 0 0.00 38.86
14 0 0.00 38.86
15 0 0.00 38.86
16 0 0.00 38.86
17 10 34.14 38.86
18 1 4.86 38.86
19 3 28.29 38.71
20 0 0.00 38.71
from lifetimes import BetaGeoFitter
# similar API to scikit-learn and lifelines.
bgf = BetaGeoFitter(penalizer_coef=0.0)
bgf.fit(data['frequency'], data['recency'], data['T'])
print(bgf)
<lifetimes.BetaGeoFitter: fitted with 2357 subjects, a: 0.79, alpha: 4.41, b: 2.43, r: 0.24>
bgf.summary
from lifetimes.plotting import plot_frequency_recency_matrix
plot_frequency_recency_matrix(bgf)
<matplotlib.axes._subplots.AxesSubplot at 0x11adf36a0>